Global Report Blueberries 2026
Four trends transforming the business.
Climate, varieties, consumers and new origins are redefining supply, demand and pricing for fresh blueberries — with a focus on Peru and Chile, the Southern Hemisphere's leading exporters.
El Niño & the supply shock
Moderate-to-strong El Niño conditions hit Peru's key regions, with yield drops of up to −15% in La Libertad and Lambayeque. See the zone-by-zone risk map and what it means for prices at destination.
Varieties as a commercial disruption
Sekoya Beauty, Sekoya Pop and Arana deliver bigger calibers, better bloom and longer shelf life. Origin no longer guarantees quality — the variety does. Here's how that changes what importers pay.
The global consumer
Buyers in China, the US and Europe no longer purchase "blueberries" — they buy a specific quality experience: size, consistent flavor, packaging convenience and traceability. Profiles per market inside.